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Showing posts from September, 2010

"Back to Basics" - The video by Leah Hope from ABC News. Here it is. The video from the news as promised.  Thank you to Leah Hope and Derrick for visiting Vogue Fabrics and other wonderful sewing institutions around Chicago. Sewing classes are thriving because people are getting interested in sewing to express themselves thanks to great Lifetime shows like " Project Runway " and " On the Road with Austin & Santino ."  People are also learning to sew to save money on the cost of hemming and alterations of simple off-the-rack garments that don't really fit most of us. This piece is really well done.  Here is the video as it appeared on WLS , the local ABC affiliate in Chicago, on the 10:00 News. If you do not live in the Chicago area, Vogue Fabrics does offer a couple of classes on-line, and we have a wonderful selection of fashion fabric, notions and trims on our site, .

Material Wealth - It's a good thing!

Leah Hope from WLS news , the local ABC affiliate, visited our flagship store in Evanston today. She is working on a piece for the Monday night news at 10:00 pm on Channel 7.  I won’t give away the angle of the story, but her thoughtful questions got me thinking about business and the shift in marketing strategies these past few years as well as what drives the market. For example, home improvement companies have been focusing on the DIY crowd. Ace Hardware continues to be the “Helpful Place” and is really driving home the point that you can do it yourself .    Lowes reassures customers they will find what they want and need with help from their knowledgable staff with the tag line “Experience. Lowes. Let’s Build Something Together.”   These changes possibly can be attributed to the popularity of home improvement shows such as ABC’s Extreme Makeover – Home Edition , as well as any number of shows on HGTV , coupled with the necessity to save money. Over the past few years you may

In Memory - Fred Bloebaum

Fred (Janis) Bloebaum 59, of Oakland, CA passed away in her home on September 4, 2010. Born in Rock Island, IL, she graduated from the University of Illinois in 1973 and was a Bay Area resident since 1977. Fred was the creator of the La Fred pattern line and a nationally renowned sewing and clothing design instructor. Fred's sense of style, fashion, color and beauty was a driving passion in her life, which was appreciated by everyone she knew. Fred was a wonderful, loving, vivacious and generous friend, sister, wife and mother. She had a huge impact on all the people she touched and will live in our hearts forever. She is survived by her husband Dr Mark Bresnik, her son Andrew Bresnik (BJ Taylor) and grandson Oliver of Seattle, Washington, her mother Donnella Bloebaum, her brother Michael Bloebaum and sisters Cynthia Bloebaum, Gail Swain and Peggy Green. Family and friends are invited to celebrate her life on Friday, Sept 17, 1pm at Plymouth United Church of Christ, 424 Monte V