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Showing posts from September, 2009

Ramblings from the Buyer

I'm very proud of the work we do, the fabrics we offer, and the overall service we provide. I really think we offer a special value and proper service to the sewing community. We have always prided ourselves on being a mom and pop fabric store, much like my grandfather started 60+ years ago. So, I have been looking into having our site optimized for search engines. Hopefully, it would increase our organic listings for the thousands of products we offer online and in our stores. I was looking at one of the reports and really can't decide how to interpret their opinion. I'll paste what they recommend... "Readability Level: College Undergraduate This score measures the approximate level of education necessary to read and understand the web page content. In most cases, the content should be made to be simple so that a majority of the target audience can understand it." So, in their opinion we should dumb up our site, to make it easier to understand. I was raised

We Rock!

Press Release FOR IMMEDIATE RELEASE WASHINGTON D.C., June 8, 2009 -- Vogue Fabrics, Inc has been selected for the 2009 Best of Lansing Award in the Fabric Stores Piece Goods category by the U.S. Commerce Association (USCA). The USCA "Best of Local Business" Award Program recognizes outstanding local businesses throughout the country. Each year, the USCA identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and community. Various sources of information were gathered and analyzed to choose the winners in each category. The 2009 USCA Award Program focused on quality, not quantity. Winners are determined based on the information gathered both internally by the USCA and data provided by third parties. About U.S. Commerce Association (USCA) U.S. Commerce Association (USCA) is a Washington D.C. b