Leah Hope from WLS news , the local ABC affiliate, visited our flagship store in Evanston today. She is working on a piece for the Monday night news at 10:00 pm on Channel 7. I won’t give away the angle of the story, but her thoughtful questions got me thinking about business and the shift in marketing strategies these past few years as well as what drives the market. For example, home improvement companies have been focusing on the DIY crowd. Ace Hardware continues to be the “Helpful Place” and is really driving home the point that you can do it yourself . Lowes reassures customers they will find what they want and need with help from their knowledgable staff with the tag line “Experience. Lowes. Let’s Build Something Together.” These changes possibly can be attributed to the popularity of home improvement shows such as ABC’s Extreme Makeover – Home Edition , as well as any number of shows on HGTV , coupled with the necessity to save money. Over th...
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